As AgroLog expanded, it became clear that the existing brand structure was holding us back. The company operated under two names: Supertech Agroline and AgroLog. Which created multiple problems: from maintenance to brand image confusion.

Challenge

We were operating under two different names, with two websites, two visual identities, and fragmented messaging.

This disjointed setup created confusion: both internally and externally. It made it hard to communicate a cohesive story to customers, complicated the sales process, and limited our ability to position the products as part of a unified solution.

Our efforts were split across two names, weakening the impact of both.

Solution

To overcome the confusion and fragmentation, we decided to unify our identity under one brand: AgroLog. It was centered not only on visual identity but on redefining the company’s core purpose and direction.

• Redefined mission and vision. We took a step back to ask: Who are we really serving? What future are we building? The work needed to reflect who we are, what we stand for, and where we're heading - focusing on innovation, clarity, and impact in agriculture.

• Internal alignment. Before going public, we presented the new brand internally. All the different teams were brought into the story to ensure shared understanding and consistent messaging.

• Unified product story. All products were repositioned under AgroLog, turning fragmented offerings into a cohesive solution and story, hence branding in the end.

• One digital home. A fully redesigned website brought everything together: clear structure, aligned messaging, and one strong brand experience.

  
  

  A unified brand that’s easier to understand, easier to trust, and ready to scale.