To support our sales team and ensure alignment with our product positioning, I created tailored materials that made it easier to communicate value, close deals, and onboard new clients. From refining the project descriptions used in quotations to building clear, benefit-focused documents, my goal was to make sure our messaging translated seamlessly from marketing to sales conversations.

Project Description

One of the first priorities was redesigning the Project Description document used during quotations. The original version was dense with unclear technical jargon, poorly formatted, and lacked visual clarity. It failed to reflect the full scope of our offering, often missing key features and competitive advantages that set us apart. While the rest of our brand had evolved, this document felt outdated, creating a disconnect with our modern image and making it harder for the sales team to communicate value effectively.

Previous Project Description

Updated version

The updated document was designed with clarity and usability in mind, making it easier for sales teams to present the full value of our solution at a glance.

Key improvements include:

• Clear structure and hierarchy: each section is now organized by silo type, sensors, software, and services—making it easy to navigate and adapt for different customer needs.

• Full solution visibility: from installation kits to data access and long-term support, the document shows everything the client is getting, not just the hardware.

• Competitive edge brought forward: features that make us stand out, like remote diagnostics, AI-level monitoring, or real-time alerting. Everything is now clearly presented with visuals and labels.

• Customizable and efficient: built as a modular template, it’s fast to edit, duplicate, or tailor depending on the region, setup, or sales channel.