Agritechnica was the first true test of our rebrand. More than an exhibition, it was the culmination of months of work and the stage to prove if our messaging resonated with customers, partners, and prospects.

The Context

We started from a clean slate. No recycling of past designs. We wanted to communicate our new mission and our offer.

The lower section focused on product interaction: hardware and software on display with live demos. Magnetic textile walls created a clean, floating effect that drew attention without clutter.

The upper walls communicated our vision, targeting dealers and showcasing our support, reliability, and growth potential.

Central space displayed our mission.

Strategic use of screens and plinths created a natural flow, guiding visitors based on their needs.

My Role

• Analyzed past exhibitions to understand what worked and what didn’t.

• Defined the key messages and narrative we wanted to share.

• Designed the full experience, from 3D renders to final booth layout.

• Created all booth graphics, walls, and counter visuals to align with our new brand and messaging.

• Prototyped, prototyped, and prototyped - in weird and wonderful ways: scaled-down models, projecting designs onto a 5-meter-high wall in a warehouse, even sketching layout plans directly on the floor.

The process

3d view

Decide on the communication

The final product