Professional Experience

My career so far has been defined by a blend of strategy, creativity, and execution. The experiences outlined below showcase how I’ve driven growth, led cross-functional initiatives, and built marketing programs that deliver real results.

AgroLog
Marketing Manager - Product Marketing Lead, 2021 - Present
I lead the marketing efforts at AgroLog, a rapidly evolving B2B AgriTech company. My primary focus is building and reinforcing AgroLog's brand and position its products as the most innovative and leading company in the industry.
Go-to-Market Strategy: Lead end-to-end marketing efforts and GTM plans for the product portfolio, orchestrating new product launches and ensuring cross-functional alignment between Sales and Leadership. For a flagship new product, this strategy drove a 10x increase in adoption in the first year and sustained 72% YoY growth by 2025.
Product Positioning: Define positioning and messaging for new solutions through in-depth value proposition research and market analysis.
Sales Enablement & Tooling: Developed custom tools (Project Description Generator & Quotation Builder) that standardized client proposals and accelerated time-to-quote for the global sales team.
R&D Collaboration: Act as the strategic link between Marketing and R&D (Project Manager), overseeing project execution and ensuring technical developments align with customer needs. One initiative eliminated revenue leakage driving a 278% YoY increase in recurring revenue.
Content & Design: Oversee the creation of all marketing collateral (brochures, manuals), website content, and multimedia assets. Collaborate on App UI and hardware interaction design to ensure a seamless user experience.
Leadership: Manage the marketing team to ensure targets are met with high-quality output while collaborating with other departments to align activities with overall business objectives.
AgroLog
Marketing Manager - Product Marketing Lead, 2021 - Present
I lead the marketing efforts at AgroLog, a rapidly evolving B2B AgriTech company. My primary focus is building and reinforcing AgroLog's brand and position its products as the most innovative and leading company in the industry.
Go-to-Market Strategy: Lead end-to-end marketing efforts and GTM plans for the product portfolio, orchestrating new product launches and ensuring cross-functional alignment between Sales and Leadership. For a flagship new product, this strategy drove a 10x increase in adoption in the first year and sustained 72% YoY growth by 2025.
Product Positioning: Define positioning and messaging for new solutions through in-depth value proposition research and market analysis.
Sales Enablement & Tooling: Developed custom tools (Project Description Generator & Quotation Builder) that standardized client proposals and accelerated time-to-quote for the global sales team.
R&D Collaboration: Act as the strategic link between Marketing and R&D (Project Manager), overseeing project execution and ensuring technical developments align with customer needs. One initiative eliminated revenue leakage driving a 278% YoY increase in recurring revenue.
Content & Design: Oversee the creation of all marketing collateral (brochures, manuals), website content, and multimedia assets. Collaborate on App UI and hardware interaction design to ensure a seamless user experience.
Leadership: Manage the marketing team to ensure targets are met with high-quality output while collaborating with other departments to align activities with overall business objectives.
AgroLog
Marketing Manager - Product Marketing Lead, 2021 - Present
I lead the marketing efforts at AgroLog, a rapidly evolving B2B AgriTech company. My primary focus is building and reinforcing AgroLog's brand and position its products as the most innovative and leading company in the industry.
Go-to-Market Strategy: Lead end-to-end marketing efforts and GTM plans for the product portfolio, orchestrating new product launches and ensuring cross-functional alignment between Sales and Leadership. For a flagship new product, this strategy drove a 10x increase in adoption in the first year and sustained 72% YoY growth by 2025.
Product Positioning: Define positioning and messaging for new solutions through in-depth value proposition research and market analysis.
Sales Enablement & Tooling: Developed custom tools (Project Description Generator & Quotation Builder) that standardized client proposals and accelerated time-to-quote for the global sales team.
R&D Collaboration: Act as the strategic link between Marketing and R&D (Project Manager), overseeing project execution and ensuring technical developments align with customer needs. One initiative eliminated revenue leakage driving a 278% YoY increase in recurring revenue.
Content & Design: Oversee the creation of all marketing collateral (brochures, manuals), website content, and multimedia assets. Collaborate on App UI and hardware interaction design to ensure a seamless user experience.
Leadership: Manage the marketing team to ensure targets are met with high-quality output while collaborating with other departments to align activities with overall business objectives.
WWWalks
Marketing Content Specialist, 2021 - 2021
Assisted in the app’s launch by producing key creative assets and supporting cross-channel marketing content.
Designed promotional assets such as videos, mockups, and app presentations to support marketing efforts for the WWWalks app.
Helped shape cohesive content and visual guidelines across all brand materials.
WWWalks
Marketing Content Specialist, 2021 - 2021
Assisted in the app’s launch by producing key creative assets and supporting cross-channel marketing content.
Designed promotional assets such as videos, mockups, and app presentations to support marketing efforts for the WWWalks app.
Helped shape cohesive content and visual guidelines across all brand materials.
WWWalks
Marketing Content Specialist, 2021 - 2021
Assisted in the app’s launch by producing key creative assets and supporting cross-channel marketing content.
Designed promotional assets such as videos, mockups, and app presentations to support marketing efforts for the WWWalks app.
Helped shape cohesive content and visual guidelines across all brand materials.
Novo Nordisk Pharmatech
Marketing and Business Development, 2019-2020
Assisted in planning and executing go-to-market strategies for B2B Pharma products, contributing to launch plans, messaging, and the creation of advertising and promotional materials.
Partnered closely with Sales and Business Development to define market approaches, support sales enablement, and ensure alignment across commercial initiatives.
Led key marketing and sales events—including conferences and exhibitions—overseeing logistics and producing all required promotional assets.
Implemented Salesforce at the branch level and supported the change-management process to ensure successful adoption.
Managed day-to-day marketing operations, including CRM, lead management, KPI monitoring, and website content updates.
Executed digital marketing activities across the website and social channels to support product visibility and sales engagement.
Novo Nordisk Pharmatech
Marketing and Business Development, 2019-2020
Assisted in planning and executing go-to-market strategies for B2B Pharma products, contributing to launch plans, messaging, and the creation of advertising and promotional materials.
Partnered closely with Sales and Business Development to define market approaches, support sales enablement, and ensure alignment across commercial initiatives.
Led key marketing and sales events—including conferences and exhibitions—overseeing logistics and producing all required promotional assets.
Implemented Salesforce at the branch level and supported the change-management process to ensure successful adoption.
Managed day-to-day marketing operations, including CRM, lead management, KPI monitoring, and website content updates.
Executed digital marketing activities across the website and social channels to support product visibility and sales engagement.
Novo Nordisk Pharmatech
Marketing and Business Development, 2019-2020
Assisted in planning and executing go-to-market strategies for B2B Pharma products, contributing to launch plans, messaging, and the creation of advertising and promotional materials.
Partnered closely with Sales and Business Development to define market approaches, support sales enablement, and ensure alignment across commercial initiatives.
Led key marketing and sales events—including conferences and exhibitions—overseeing logistics and producing all required promotional assets.
Implemented Salesforce at the branch level and supported the change-management process to ensure successful adoption.
Managed day-to-day marketing operations, including CRM, lead management, KPI monitoring, and website content updates.
Executed digital marketing activities across the website and social channels to support product visibility and sales engagement.
University of Turin
Marketing Communication Asssitant, 2017-2017
Designed and created the orientation platform experience end-to-end, including structure, content flow, and overall user experience.
Built clear onboarding content and guides for the Orient@mente platform.
Translated student needs into simple, user-friendly communications.
Aligned messaging with faculty and student services stakeholders.
University of Turin
Marketing Communication Asssitant, 2017-2017
Designed and created the orientation platform experience end-to-end, including structure, content flow, and overall user experience.
Built clear onboarding content and guides for the Orient@mente platform.
Translated student needs into simple, user-friendly communications.
Aligned messaging with faculty and student services stakeholders.
University of Turin
Marketing Communication Asssitant, 2017-2017
Designed and created the orientation platform experience end-to-end, including structure, content flow, and overall user experience.
Built clear onboarding content and guides for the Orient@mente platform.
Translated student needs into simple, user-friendly communications.
Aligned messaging with faculty and student services stakeholders.
Personal Business
Photographer, 2017 - Present
Photograph weddings, social events, sports events, and professional portraits.
Produce product photography for businesses to support marketing and e-commerce needs.
Manage end-to-end shooting and post-production using Lightroom, Photoshop, and DaVinci Resolve.
Run a small photography business, handling clients, projects, and final asset delivery.
Personal Business
Photographer, 2017 - Present
Photograph weddings, social events, sports events, and professional portraits.
Produce product photography for businesses to support marketing and e-commerce needs.
Manage end-to-end shooting and post-production using Lightroom, Photoshop, and DaVinci Resolve.
Run a small photography business, handling clients, projects, and final asset delivery.
Personal Business
Photographer, 2017 - Present
Photograph weddings, social events, sports events, and professional portraits.
Produce product photography for businesses to support marketing and e-commerce needs.
Manage end-to-end shooting and post-production using Lightroom, Photoshop, and DaVinci Resolve.
Run a small photography business, handling clients, projects, and final asset delivery.